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Cookies & Tracking Policy

Cookies & Tracking Technologies Policy

Vacation Express USA Corp ["Vacation Express" "our", "we", or "us"] maintains www.vacationexpress.com and related online services. We along with our advertising partners and vendors use a variety of technologies to learn more about how people use our website www.vacationexpress.com and our other related mobile websites, mobile applications ["mobile apps"], services, tools, and other applications [the "Site"]. You can find out more about these technologies and how to control them in the information below. This policy forms part of the Vacation Express Privacy Policy.

1] Cookies and Other Tracking Technologies, and How We Use Them
2] Use of Cookies by Our Advertising Partners
3] Your Cookie Choices and How to Opt-Out
4] Cookies and Tracking Technologies Used on Vacation Express' Site
5] Definitions
6] Social Plugins
7] Contact Us

1: Cookies and Other Tracking Technologies, and How We Use Them

Like many companies, we use Cookies and other Tracking Technologies on our Site [referred to together from this point forward as "Cookies", unless otherwise stated] including HTTP cookies, HTML5 and Flash local storage, web beacons/GIFs, embedded scripts, e-tags/cache browsers, unique identifiers, probabilistic approaches and deterministic techniques as defined below.

We may use Cookies for a variety of purposes and to enhance your online experience, for example, by remembering your log-in status and viewing preferences from a previous use of an online service, for when you later return to that online service.

In particular, our online services use the following categories of Cookies:

  • [a] Strictly Necessary Cookies: We may use Cookies required for system administration, to prevent fraudulent activity, improve security or allow you to make use of shopping cart functionality. We are not required to obtain your consent to Cookies that are strictly necessary.
  • [b] Analytics and Performance Related Cookies: We may use Cookies to assess the performance of our online services, including as part of our analytic practices to improve the content offered through the online services.
  • [c] Functionality Related Cookies: We may use Cookies to tell us, for example, whether you have visited the online services before or if you are a new visitor and to help us identify the features in which you may have the greatest interest.
  • [d] Targeting Related Cookies: We may use Cookies to deliver content, including ads, relevant to your interests on our online service and third-party sites based on how you interact with our advertisements or content. We have set out further information about the use of Cookies by our Ad Network partners below.

By using our Site you consent to the use of Cookies and tracking technologies and the corresponding processing of information. For further information about our use of Cookies and tracking technologies and your opt-out choices, see Your Cookie Choices & How to Opt-Out. See here for details of each type of cookie used on Vacation Express' Site.

2: Use of Cookies and Tracking Technologies by Our Advertising Partners

The advertising networks and/or content providers that deliver ads on our Site may use Cookies to uniquely distinguish your web browser and keep track of information relating to serving ads on your web browser, such as the type of ads shown and the web pages on which the ads appeared.

Some of these companies may combine information they collect from our Site with other information they have independently collected relating to your web browser's activities across their network of websites. These companies collect and use this information under their own privacy policies.

These companies, their privacy policies and the opt-outs they offer can be found in the table below in Section 4.

You may also opt-out of additional third-party advertising networks by going to the Network Advertising Initiative’s Website at http://www.networkadvertising.org/managing/opt_out.asp and following the directions there.

We are not responsible for the effectiveness of any such opt-out options. California residents may be entitled to know the effects of opt-out options under California Business & Professions Code Section 22575[b][7]. The effect of an opt-out, if successful, will be to stop targeted advertising, but it will still allow the collection of usage data for certain purposes [e.g., research, analytics and internal Site operation purposes].

3: Your Cookie Choices and How to Opt-Out

You have the choice whether to accept the use of Cookies and we have explained how you can exercise your rights below.

Most browsers are initially set up to accept HTTP Cookies. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new Cookies, how to receive notification of new Cookies, and how to disable existing Cookies. For more information about HTTP Cookies and how to disable them, you can consult the information at http://www.allaboutcookies.org/manage-cookies/.

Controlling the HTML5 local storage on your browser depends on which browser you use. For more information regarding your specific browser, please consult the browser’s website [often in the Help section].

For more information about Flash “Cookies” or local storage objects or LSOs, and how to disable them, you can consult the information provided at http://kb2.adobe.com/cps/526/52697ee8.html.

Please note, however, that without HTTP Cookies and HTML5 and Flash local storage, you may not be able to take full advantage of all our Site features and some parts of the Site may not function properly

See Use of Cookies by our Advertising Partners in Section 2 above for further information about how to opt-out of Advertising Cookies. Please note that rejecting Cookies does not mean that you will no longer see ads when you visit our online services.

4: Cookies and Tracking Technologies Used on Vacation Express' Site

The following table sets out details of the individual Cookies we use and the purposes for which we use them:

We provide the chart below as a courtesy, but we are not obligated to maintain or update it. We are not responsible for third-party sites and their privacy practices as it relates to opt-outs from tracking activities. The following third-parties that collect information from you on our Site have given us notice that you may obtain information on their policies and practices, and in some instances opt-out of certain of their activities, as follows:

Party Service More Information Use of Tracking Technologies Privacy Choices
Google Analytics Site Analytics Yes
Google Adwords Remarketing Yes
Google Tag Manager Essential Yes See information links in prior column
Facebook Remarketing Yes
Bing Ads Remarketing Yes See information link in prior column
Acoustic Advertising Yes See information link in prior column
Hotjar Site Analytics Yes

5: Definitions

Cookies: A cookie [sometimes referred to as local storage object or LSO] is a data file placed on a device. Cookies can be created through a variety of web-related protocols and technologies, such as HTTP [sometimes referred to as "browser cookies"], HTML5, or Adobe Flash.

Web Beacons: Small graphic images or other web programming code called web beacons [also known as "1×1 GIFs" or "clear GIFs"] may be included in our online service's pages and messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon.

Clear gifs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.

Embedded Script: An embedded script is programming code that is designed to collect information about your interactions with the online service, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provider, is active only while you are connected to the online service, and is deactivated or deleted thereafter.

ETag or Entity Tag: A feature of the cache in browsers, an ETag is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of device identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies.

Unique Device Tokens: For each user that accepts push notifications in mobile apps, the app developer is provided with a unique device token [think of it as an address] from the app platform [e.g., Apple and Google].

Unique Device ID: The unique series of numbers and letters assigned to your device

Deterministic Techniques: If a user can be positively identified across multiple devices, for instance, because the user has logged into a platform such as Google, Facebook, Yahoo or Twitter, it can be "determined" who the user is for purposes of targeted advertising.

Probabilistic Approaches: Probabilistic tracking depends upon collecting nonpersonal data regarding device attributes like operating system, device make and model, IP addresses, ad requests and location data, and making statistical inferences to link multiple devices to a single user. Note that this is accomplished through proprietary algorithms owned by the companies performing probabilistic approaches. Note also that in the EU IP Addresses are personal information.

Device Graph: Device graphs can be created by combining nonpersonal data regarding use of smartphones and other devices with personal log-in information to track interactions with content across multiple devices.

6: Social Plugins

We may also use social plugins on our Site. The social plugins used on the Site are hosted by a social media network such as Facebook or Google+ and your browser therefore sends this cookie data to that social media network when loading the social plugin inside your browser. These data contain information on your use of the Site. In case you are registered with the social media network, the data will be associated with your data already stored in the social media network. We use a two-click-mechanism for social plugins. Prior to using the social plugin, you must activate it by clicking the social plugin. Until the social plugin is activated, some cookies will not collect your data and they will not be sent to the social media network. To find out more on the social media networks and their corresponding social plugins, see the table in Section 4 of this Cookies and Tracking Technologies Policy.

7: Contact Us

For any queries in relation to this Cookies and Tracking Technologies Policy, please contact us at privacy@vacationexpress.com. For enquiries from outside of the U.S. please contact us at privacy@vacationexpress.com.